Next comes the group of 18-24-years-olds with 26%. More than 50% of Spotify’s user base is under 35.Ģ9% of the platform’s user base falls into the 25-34 age range. Next on the list is North America, with 85 million subscribers. It has increased by 81 million since 2016. Most Spotify subscribers are based in Europe.Īs of the end of 2021, the total number of Spotify subscribers in Europe is 121 million. They estimated 171.7 million paid subscribers, and Spotify hit 172 million. Granted, analysts’ predictions came pretty close. Spotify’s user base growth exceeded Wall Street’s expectations. The number of Spotify premium subscribers rose by 19% YOY, reaching 172 million in Q3 2021. Still, music streaming statistics suggest that few of them have the potential to surpass them. Of course, the two companies have other competitors too. That said, the latest data available suggests that Spotify wins in that category.Īt the beginning of 2020, Spotify had around 130 million paid users, and Apple Music-only 72 million. Judging by the sheer number of users, Spotify is the best music streaming service.Īpple Music hasn’t revealed its exact number of paying subscribers since 2019. So, we simply have to include some data about the platform’s subscribers in our Spotify stats list. Undoubtedly, users are what makes a business grow. Holding 30.7% of the podcast market share, Spotify breathes down Apple Podcasts’ neck.īe that as it may, you can reach both seamlessly with a quality podcast host. The latter dominates the streaming market when it comes to podcasts, with 32.8%. Spotify has a fierce competitor in the face of Apple. Spotify is the second most popular app for podcasts. Spotify attributes the growth to the Spotify Audience Network, where advertisers can connect to listeners. This is the first time the company has reached this number. Spotify reports its annual ad earnings surpassed one billion euros in November 2021. Spotify’s ad revenue increased by 75% in 2021. These include South Korea, Bangladesh, Pakistan, and many others. The new countries Spotify added to its list span across Asia, Africa, The Caribbean, Europe, and Latin America. Spotify’s growth is reflected not only by its increasing revenue but by its presence in 184 markets globally, too. Spotify expanded to 92 new markets in 2021. Other notable competitors of Spotify are Deezer and Pandora. This is probably due to the rising popularity of Apple Music in the US and a few other markets. In 2018, the company held 42.7% of the market share. Around 170 million of them use Spotify.ĭespite its growing user count, though, Spotify’s market share has been decreasing over the past few years. There are 487 million people with a streaming platform subscription. In mid-2021, Spotify had a market share of 33.8%. The company’s 2016 revenue was €2.93 billion. Spotify’s annual revenue increased by almost €5 billion in four years. Still, it is an important metric of growth. The success of a business is not measured only by its revenue. The massive growth of Spotify started becoming noticeable in 2015. The streaming platform has come a long way in the past 12 years.